Detailed Introduction of Face Makeup Products

To purchase face makeup products in the United States, there are several channels available, each offering different price ranges and purchasing methods depending on factors such as formulation, product type, brand, packaging, and order quantity.

1. Direct Import (Through Manufacturers in China or Other Countries)

Channel:
Directly importing face makeup is a common approach for businesses sourcing cosmetic products from manufacturers. You can find makeup suppliers through B2B platforms like Alibaba, Global Sources, or by attending international trade fairs such as Cosmoprof or Beautyworld. Establishing long-term partnerships with overseas manufacturers can help secure better pricing, customized formulations, and consistent quality control.

Price:
The cost of face makeup products varies depending on product type (foundation, primer, concealer, etc.), ingredients (natural, organic, vegan, etc.), and order volume.

• Bulk purchase (OEM/ODM): $0.80 – $3.50 per unit for basic foundations, powders, and primers.

• High-end or branded items: Prices can exceed $5 – $15 per unit, especially for premium formulas, luxurious packaging, or dermatologist-tested products.

2. Wholesale Market

Channel:
Major U.S. cities like Los Angeles, New York, and Miami have well-established beauty and cosmetics wholesale markets offering a variety of face makeup products. These markets allow buyers to explore different brands and product lines, test samples, and negotiate deals in person.

Price:
The price of face makeup products in wholesale markets generally ranges between $1.50 – $10 per unit, depending on:

• Product category: Foundation, concealer, blush, setting powder, bronzer, etc.

• Formulation and finish: Oil-free, full coverage, dewy, matte, etc.

• Packaging and branding: Private label options, premium packaging, and cruelty-free certifications

• Bulk discounts: Available for large quantity orders, often reducing unit costs significantly.